Marcom > Marcom – The Process


Marcom – The Process

Transforming your marketing vision into marketing collateral.

1 Getting Started – Marcom
  • Rates: Before we start working together, you can receive a proposal detailing my services and rates. These rates specify the cost of a typical project, which might include a four-page brochure, a two-page datasheet and a twenty-page white paper. This enables you to estimate the project.
  • Samples: I will come to your office with a suitcase of samples for an interview, presentation and initial consultation. You can see marcom documents of the same type that you aspire to or I can advise you and show samples of the type of collateral that you need.
2 Getting to Know You – Marcom
  • Research: Before arriving at our first work meeting, I want to read everything you already have, such as functional specs, design specs, business plan or existing technical writing or marcom material. If you have little or nothing available, then I can draw upon my extensive bank of knowledge of your industry.
  • Positioning Your Sales Pitch: In order to get to know your product, I meet with your company visionaries, who are asked to sell your product, as though they were in a room filled with your most important customers.
  • SOW: You receive a detailed outline of the proposed documents and a specific breakdown of costs. This statement of work (SOW) specifies the types of documents to be prepared, the purpose of each and the quantity of pages that each comprises. Once you authorize the SOW, we have a budget and schedule, since the number of pages translates into the number of hours, and this translates into the cost.
3 Writing – Marcom
  • Drafts: I will send you a full first draft containing all research material. It is ready for your comments and changes. You can convey this feedback verbally or by typing directly into the file using track chagnes. Another draft is then sent to you and you again provide feedback.
  • Production: After the content is authorized by you, I convert your documentation into any printable or electronic format that you require.

Barbara Sher – Technical Writer

0523-436535 – Preferred

09-7403840 Ext 105